What's a Piece of Advice for Someone Starting Out in the Beauty Industry?
Are you ready to thrive in the beauty industry? Industry leaders, from a seasoned RN to successful founders, share their invaluable advice. The first insight emphasizes the importance of becoming an expert in basics, while the final advice encourages carrying a purpose and vision. Discover a total of five expert insights that can elevate any beauty career.
- Become an Expert in Basics
- Embrace Your Authenticity
- Master One Area First
- Understand Ingredients Deeply
- Carry a Purpose and Vision
Become an Expert in Basics
Focus on becoming an expert. Mastering the basics is crucial because it forms the foundation for working with different face types and helping clients achieve their unique beauty goals. By honing your skills and continuously learning, you'll ensure your clients are happy and confident in your abilities, setting you up for success!
Embrace Your Authenticity
Don't try to be someone else. A newbie in the beauty industry must first learn how to admire themselves without the need for public validation. It's tempting to follow trends that have been built to prey on and commodify insecurities, but it's important to note that having "flaws" is perfectly normal and should be embraced. Your authenticity is going to—and should be—your brand.
Taking inspiration from others is fine, but if it comes to a point where you'd feel more inadequate than inspired, then it's crucial to step back and reassess. Simply put, you need to build a brand out of being you.
Master One Area First
I always tell newcomers to master one specific area of beauty first, instead of trying to do everything at once. When I started helping plastic surgeons market their practices, I focused solely on SEO before branching into other services, which helped me build a solid foundation and reputation. I've seen too many people burn out trying to learn everything at once, so picking one specialty and becoming really good at it has been the game-changer for most successful beauty professionals I work with.
Understand Ingredients Deeply
Drawing from our experience in traditional Moroccan beauty, we always emphasize the importance of understanding ingredients deeply. Before launching Minarra, we spent years studying the ancient hammam traditions and natural ingredients that have been used for centuries. For anyone entering the beauty industry, invest time in learning about the science and source of your ingredients—whether it’s understanding how argan oil is traditionally cold-pressed or why Moroccan rhassoul clay has unique purifying properties. This knowledge not only helps you create better products but also enables you to educate customers effectively about what they’re putting on their skin.
Carry a Purpose and Vision
As a woman who's been a part of the beauty industry, both as a consumer and business owner, an introspective, empathetic, and dedicated mind makes the best recipe to become a good member of this empowering, beauty community. I gave birth to my business a while after I've given birth to my own child—no one prepares you for the multiple roles you're about to take: being a mother, who has to take care of her children, and a woman, who has to take care of herself. Nor was I prepared that whilst there are many women continuously shaping the beauty industry, helping young girls to adults, I found that there are more women, like a woman who's undergone bodily changes after pregnancy, who still lack representation, and access to services that can help them empower themselves.
Being in that position, from a consumer with an introspective mind, learning what I and other women need, the ambition started. When starting out in this community, it is best to carry a purpose—what's your story and who is your character? Becoming entrepreneurs in this industry also means becoming representatives, and you have to know who in this community you would like to represent. It is exciting to dream big at the start, dreaming of helping all women with all sorts of problems, but it will be hard to reflect and resonate with them all at once. Along with our ambition, we must be pragmatic, and expect an action where results can follow. Start the mission to a small group of people within your area, including yourself, to test your service, and its capability—have you convinced yourself that your service or product works? Do the others believe in what you do and what you make, enough to gather their support? Building from that foundation will strengthen your character, and share the vision with others. That will make your long-term vision happen. You start with yourself, and build others until that piece of community is represented and supported.
